1977
First steps
Together with his wife Margot, Johann von der Thannen turns his ideas and vision of hospitality into reality. On the same site, they build Gasthof Trofana, featuring 14 beds and 70 restaurant seats. This marks the cornerstone of the Trofana family enterprise, launching their inaugural winter season on 3 December 1977.
1979
The creative entrepreneurial couple opens the Trofana Tenne nightlife venue.
1981
Gasthof Trofana is expanded to become Hotel Trofana Alpin.
1988/89
At the start of the winter season, Johann von der Thannen opens the Trofana Alm. From this point forward, the “Alm” becomes the ultimate meeting place in Ischgl.